The best way to turn strangers into customers and promoters of your business.
Inbound Marketing Actions
Let the customers come to you.
Gain the attention you want from your target audience by creating the right content and sending it to your audience at the right time. By learning who your ideal buyer is and what their pain points are, we can create the content that they’re looking for - content that addresses and resolves their problems. Compelling content will drive users to your website organically; executing this content on multi-channels (blogs, social media, email, content offers, etc.) ensures that content is reaching your visitors how they want to be reached.
We've attracted a new prospect;
Now, it’s time to convert them into a lead by providing them a relevant content offer. Doing so forms a symbiotic relationship with your buyer: they have a problem they’re trying to solve and you’re helping them do so. A downloadable content offer is created based on detailed persona research on your buyers and industry, completed by your Social Paragon inbound marketing team. The prospect exchanges their information on a landing page contact form in exchange for this offer, and a lead is born!
It's time to nurture your prospect until they're ready to become a customer.
Tailored content is then created, framed around various stages in the buyer’s journey. During this process, emails, workflows and lead scoring are used to nurture the prospect throughout the sales funnel - up until they close as a customer.
Your prospect has closed as a customer, but you're not done with them yet!
We’ll show your prospect that they’re still a valued customer and that you haven't forgotten about them. It’s reported that current customers spend 67% more than new customers - a fact that we can capitalize on! After the sale, we’ll continue to send them helpful, timely information in hopes that they become a repeat customer or evangelist: someone who will spread the word about your company and the superior service you provided them.
Our clients goals are our goals!
Social Paragon knows that analyzing your return-on-investment is key for improving and refining your marketing efforts. In the last step of our inbound marketing methodology, we take a deep-dive into your campaign analytics to see how it's performed. We pick apart why a piece of content is working better than another and streamline our efforts based on this data, to bring you the greatest results possible.
Learn how to use social media to find new leads
Download our eBook to find out how to make social media your greatest ally during the sales process